Innovation
For us, innovation has to do with economic success.
If money is invested in development work, inventions can result. When inventions are translated into economic success, there is a return on invention (RoInv). If more money is generated than was invested in advance, one can speak of a successful innovation (RoInn).
Many companies use invention and innovation interchangeably. We are happy to explain why we think this is dangerous. Talk to us.